The global digital
asset management market is expected to reach USD 5.60 billion by 2025,
according to a new report by Grand View Research, Inc. The market is
anticipated to witness a healthy growth, ascribed to the increasing preference
by organizations for rich media content for promoting brands and products.
Further, the rising adoption of portable devices in enterprises has increased
security requirements, thereby increasing the demand for digital asset
management solutions.
The market is also anticipated to be driven by
the growing demand for digital marketing applications and solutions among
enterprises for different purposes, such as asset analytics and lifecycle &
rights management. Other significant factors driving the market growth are the
increasing demand for integrated solutions and the rising usage of SaaS-based
solutions.
The advantages of digital asset management solutions
over conventional alternatives are expected to offer growth opportunities over
the coming years. This includes migration from traditional marketing to
real-time consumer-driven digital marketing strategies. Several organizations
are adopting these solutions as they provide affordable solutions to share,
manage, store, and retrieve data.
View summary of this report @
http://www.grandviewresearch.com/industry-analysis/digital-asset-management-market
Further key findings from the report suggest:
·
The marketing segment accounted for the largest
revenue share in 2015 and is expected to witness growth at a CAGR exceeding 12%
over the forecast period, owing to the rising need for a collaborative digital
workflow.
·
Asia Pacific is expected to emerge as the
fastest growing region with a CAGR exceeding 15% over the forecast period on
account of increasing adoption of cloud technology and digitization among large
enterprises and SMEs to improve employee productivity.
·
Digital asset management services are used for
ensuring the smooth functioning of solutions installed by organizations thereby
leading to the service segment growth over the forecast period.
·
Many vendors are moving from on-premise to
cloud-based solutions that offer mobile accessibility and drag-and-drop
functionality owing to which the segment is expected to witness high growth
over the forecast period.
·
SMEs account for the biggest target audience of
DAM players currently, which is encouraging operating companies in customizing
their solutions and meeting the specific demands of small players.
·
The media & entertainment segment large
depends on the smooth functioning and easy installation of DAM solutions, which
helps save, manage, and recollect large volumes of digital data.
·
The key purveyors comprise ADAM Software NV,
Adobe Systems Incorporated, Celum, Cognizant Technology Solutions Corp., EMC
Corporation, IBM Corporation, North Plains Systems, OpenText Corporation,
Oracle Corporation, WebDAM, and Widen Enterprises. The companies emphasize on
adopting the best practices for developing solutions to achieve a competitive
advantage.
Browse
more reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the digital asset management market on the basis of type, deployment, enterprise size, application, end-use, and region:
Digital Asset Management Type Outlook (Revenue, USD Million; 2014 - 2025)
·
Solution
·
Service
Digital Asset Management Deployment Outlook (Revenue, USD Million;
2014 - 2025)
·
On-premise
·
Cloud
Digital Asset Management Enterprise Size Outlook (Revenue, USD
Million; 2014 - 2025)
·
Small & Medium Enterprise
·
Large Enterprise
Digital Asset Management Application Outlook (Revenue, USD Million;
2014 - 2025)
·
Sales
·
Marketing
·
IT
·
Distribution
·
Photography, Graphics & Designing
Digital Asset Management End-Use Outlook (Revenue, USD Million;
2014- 2025)
·
Media and Entertainment
·
BFSI
·
Retail
·
Healthcare
·
Automotive & Manufacturing
·
Government
·
Others
Digital Asset Management Regional Outlook (Revenue, USD
Million; 2014- 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
UK
o
Germany
o
France
·
Asia Pacific
o
China
o
India
o
Japan
·
Latin America
o
Brazil
o
Mexico
·
Middle East & Africa
For press release of this report - http://www.grandviewresearch.com/press-release/global-digital-asset-management-market
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