High definition has been a significant trend in
smart devices and provides an improvement to viewing experience. In last few
decades screen size and resolution have changed remarkably owing to
technological advancement. Transition from standard definition to high
definition resolutions has played a substantial role in creating a market for
large screen TV. This emerging trend of high resolution display has led to the
development of Ultra High Definition (UHD) also referred to as 4K televisions.
UHD displays exhibit 4K resolution and are called as 4K panels. 4K means 4,000
pixels in various digital formats mainly used for the purpose of shooting
motion pictures. UHD is the latest technology to hit the consumer electronic
market worldwide. Technological proliferation has led to the development of UHD
after full HD. This new product provides better color display, crystal clear
picture and improved sound quality. Further, 4K TV supports extended colors and
faster frame rates.
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The key market driver for 4K technology is
consumer demand towards big screen TV coupled with improved image resolution
and quality. Electronic display industry has been witnessing various display
technologies including Light Emitting Diode (LED), High Definition (HD), and
Liquid Crystal Display (LCD) etc. UHD is a term that incorporates all the
higher resolution displays and exhibits four times higher resolution as against
Full HD panels. These panels are now being adopted by all television players
and will serve as a driver to the market growth. The advancement of Ultra HD
cameras gives an opportunity for various TV shows and movies to be recorded and
edited in 4K UHD. In addition, rising demand for gaming consoles and video
games is expected to positively impact the market growth. In future,
commercialization of eight layered blu ray disc, with 200 gigabyte capacity is
likely to provide growth avenues to the market. Sports genre owing to its
commercial appeal is most likely to be captured by 4K technology. Streaming 4K
content may negatively impact the market growth owing to high bandwidth
requirement. Thus, the key bottleneck to this market remains the high bandwidth
requirement. In addition, mismatched resolution and signal integrity issues may
hinder the market growth. Partnership between Intel and Samsung to manufacture
23.6 inches PLS 4K panels at a low price is likely to foster the market demand.
Further, partnership between Intel, ViewSonic and TPV will spur the demand for
budget monitors in the 4K segment.
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The product has numerous applications such as business and education, entertainment, aerospace and defense, consumer electronics, retail and advertisement among others. In addition to television sets, UHD panels used, in personal computers, cameras, industrial purposes and smart phones among others is expected to spur market demand. 4K displays can be broadly categorized in to two application segments: personal and commercial. The personal application segment includes consumer electronics. On the other hand, the commercial application segment encompasses advertisement, entertainment, business and education, aerospace and defense among others.
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