Friday, 10 March 2017

Cloud Security Market To Witness Growth Owing To Rising Demand For Security Services And Policy Implementation Till 2024: Grand View Research, Inc.



The global cloud security market is expected to reach USD 13.93 billion by 2024, according to a new report by Grand View Research, Inc. The cloud infrastructure has witnessed a significant growth in recent years and its popularity can be attributed to the on-demand services, scalability and flexibility, and the cost effective solutions it offers to organizations. In addition to the tussle between public and private cloud the emergence of hybrid cloud has given cloud users numerous different platforms and frameworks to choose from. As the adoption of cloud reaches new levels, the security issues concerning cloud users and vendors have come to the forefront.
Increasing threats to data and information stored on the cloud, emphasized by the data breaches of recent years are anticipated to create a greater demand for the cloud security solutions. The industry is also expected to see greater efforts at creation of regulations and compliance laws as the need for an industry-wide standard is eminent. The demand for security services and policy implementation is also expected to increase driving the overall cloud security market.
The dynamic nature of industry may result in increasing adoption of open source platforms, whereas the versatility of data and diverse threat vectors will lead to security-as-a-service offering gaining traction among the vendors as well as the users. The sharing of responsibility between Cloud Service Providers (CSPs) and cloud users for protecting the data will impact the security landscape positively. In addition, technologies such as virtualization, convergence and hybrid cloud are predicted to help in implementing security at different levels of cloud infrastructure.
The increasing sophistication of the hacking techniques and the technological advancement in malicious software is expected to unleash new generation of attacks such as advanced persistent threats (APTs), ransomware, malicious insider, distributed denial of service (DDoS) and zero day threats among others. With growing threats and malicious hackers, industry wide collaborations and partnerships to tackle emerging threats may pave the way for future industry developments.


Further key findings from the report suggest:
  • As an increasing number of organizations adopt cloud cyber-attacks and data breaches have increased dramatically with highly sophisticated attacks targeted at confidential data. Last two years have seen many high level data breaches such as the attack on Ashley Madison, Home Depot, Anthem and even some security providers such as Kaspersky Labs.
  • Cloud computing has been erasing traditional geographic boundaries with its world wide spread but the changing cloud regulations and government roles may complicate the market. While some countries such as Germany are opting for greater data privacy, other countries are striving for greater visibility in the internet traffic (such as U.S. and France).
  • The cloud security is also affected by industry specific regulations such as Health Insurance Portability and Accountability Act of 1996 (HIPPA) for healthcare, Payment Card Industry Data Security Standard (PCI DSS) for financial sector as well as international laws like Safe Harbor Act and European Union Data Protection Directive.
  • CA Technologies Inc., Cisco Systems, Fortinet Inc., IBM Corp., Intel Corp., TrendMicro, VMware and Symantec Corp. some of the major industry players in this domain. Other key vendors include BMC Software, Bitium Inc., CloudPassage, Netskope, SkyHigh Networks Inc., Snoopwall Inc., Sophos, and Whitehat Virtual Technologies.
  • Key industry players such as CA Technologies, TrendMicro, Symantec Corp., Intel Corp. and IBM Corp. use technological alliances, partnerships and collaborations with other industry players to maintain market competencies.

Browse more reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/emerging-and-next-generation-technologies

Grand View Research has segmented the global cloud security market on the basis of application, company size, solution, deployment and region:
Application Outlook (Revenue, USD Million; 2014 - 2024)
·         Financial Services
·         IT and telecom
·         Government
·         Education
·         Healthcare
·         Media and entertainment
·         Others
Company Size Outlook (Revenue, USD Million; 2014 - 2024)
·         Small and Medium Enterprises
·         Large Enterprises
Solution Outlook (Revenue, USD Million; 2014 - 2024)
·         Cloud IAM
·         Cloud Email Security
·         Cloud IDS/IPS
·         Cloud DLP
Deployment Outlook (Revenue, USD Million; 2014 - 2024)
·         Public
·         Private
·         Hybrid
Regional Outlook (Revenue, USD Million; 2014 - 2024)
·         North America
o    U.S.
o    Canada
o    Mexico
·         Europe
o    UK
o    Germany
·         Asia Pacific
o    China
o    Japan
o    India
·         Latin America
o    Brazil
·         Middle East & Africa (MEA)


About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.

For more information visit - http://www.grandviewresearch.com/


Thursday, 9 March 2017

Digital Asset Management Market Is Anticipated To Be Driven By The Growing Demand For Digital Marketing Applications Till : Grand View Research, Inc.



The global digital asset management market is expected to reach USD 5.60 billion by 2025, according to a new report by Grand View Research, Inc. The market is anticipated to witness a healthy growth, ascribed to the increasing preference by organizations for rich media content for promoting brands and products. Further, the rising adoption of portable devices in enterprises has increased security requirements, thereby increasing the demand for digital asset management solutions.
The market is also anticipated to be driven by the growing demand for digital marketing applications and solutions among enterprises for different purposes, such as asset analytics and lifecycle & rights management. Other significant factors driving the market growth are the increasing demand for integrated solutions and the rising usage of SaaS-based solutions.
The advantages of digital asset management solutions over conventional alternatives are expected to offer growth opportunities over the coming years. This includes migration from traditional marketing to real-time consumer-driven digital marketing strategies. Several organizations are adopting these solutions as they provide affordable solutions to share, manage, store, and retrieve data.

View summary of this report @ http://www.grandviewresearch.com/industry-analysis/digital-asset-management-market

Further key findings from the report suggest:
  • The marketing segment accounted for the largest revenue share in 2015 and is expected to witness growth at a CAGR exceeding 12% over the forecast period, owing to the rising need for a collaborative digital workflow.
  • Asia Pacific is expected to emerge as the fastest growing region with a CAGR exceeding 15% over the forecast period on account of increasing adoption of cloud technology and digitization among large enterprises and SMEs to improve employee productivity.
  • Digital asset management services are used for ensuring the smooth functioning of solutions installed by organizations thereby leading to the service segment growth over the forecast period.
  • Many vendors are moving from on-premise to cloud-based solutions that offer mobile accessibility and drag-and-drop functionality owing to which the segment is expected to witness high growth over the forecast period.
  • SMEs account for the biggest target audience of DAM players currently, which is encouraging operating companies in customizing their solutions and meeting the specific demands of small players.
  • The media & entertainment segment large depends on the smooth functioning and easy installation of DAM solutions, which helps save, manage, and recollect large volumes of digital data.
  • The key purveyors comprise ADAM Software NV, Adobe Systems Incorporated, Celum, Cognizant Technology Solutions Corp., EMC Corporation, IBM Corporation, North Plains Systems, OpenText Corporation, Oracle Corporation, WebDAM, and Widen Enterprises. The companies emphasize on adopting the best practices for developing solutions to achieve a competitive advantage.

Browse more reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/communication-services

Grand View Research has segmented the digital asset management market on the basis of type, deployment, enterprise size, application, end-use, and region:

Digital Asset Management Type Outlook (Revenue, USD Million; 2014 - 2025)
·         Solution
·         Service
Digital Asset Management Deployment Outlook (Revenue, USD Million; 2014 - 2025)
·         On-premise
·         Cloud
Digital Asset Management Enterprise Size Outlook (Revenue, USD Million; 2014 - 2025)
·         Small & Medium Enterprise
·         Large Enterprise
Digital Asset Management Application Outlook (Revenue, USD Million; 2014 - 2025)
·         Sales
·         Marketing
·         IT
·         Distribution
·         Photography, Graphics & Designing
Digital Asset Management End-Use Outlook (Revenue, USD Million; 2014- 2025)
·         Media and Entertainment
·         BFSI
·         Retail
·         Healthcare
·         Automotive & Manufacturing
·         Government
·         Others
Digital Asset Management Regional Outlook (Revenue, USD Million; 2014- 2025)
·         North America
o    U.S.
o    Canada
·         Europe
o    UK
o    Germany
o    France
·         Asia Pacific
o    China
o    India
o    Japan
·         Latin America
o    Brazil
o    Mexico
·         Middle East & Africa

About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.



Tuesday, 7 March 2017

PR (Public Relations) Tools Market To Gain From Increased Demand For Tracking And Monitoring The Activities Of Organizations And Customers On These Media Platforms Till 2024



The global public relations (PR) tools market is estimated to reach USD 12.99 billion by 2024, according to a new report by Grand View Research, Inc. The recent years have seen a considerable change in the public relations landscape as it has taken the center stage in the marketing activities of organizations. There has been an increasing number of efforts at quantifying the impact of public relations and the return on investments in the related activities. The emergence of digital communication and social media is also contributing to the increased demand for tracking and monitoring the activities of organizations and customers on these media platforms, thus culminating into a widespread demand for the tools and techniques to keep a tab on the PR activities.
The public relations are forsaking their traditional boundaries to attract and engage customers for creating a larger following and building up long-term relationships, which are driving the growing trend of using a diverse set of tools in the industry. These techniques include the use of big data, analytics, machine learning, and artificial intelligence for the same purpose. The advent of digital media has also brought in new stakeholders in the PR industry, such as bloggers, influencers, and third-party platform providers, who need to be wooed to ensure the smooth creation and distribution of organization news.
The PR tools industry is witnessing a steady rise in the demand for tools based on analytics and aggregation to better understand the current trends and predict the behavior of the public. Driven by the requirements from diverse industries ranging from retail and consumer goods to the information technology and healthcare industries, the market for PR tools is anticipated to see a considerable growth. The PR tools provide a wide range of capabilities from content creation and aggregation to the distribution of organization stories and automated report generation. In addition, the need for integrated marketing communications and the ability to reach a niche market segment are also helping the PR tools industry grow.


Further key findings from the report suggest:
  • The public relations scenario is being dominated by the ephemeral content, which includes a growing number of videos, images, and infographics
  • The public relations market is marked by the presence of a large number of solution providers, which offer differentiated products that deliver a wide range of varied tasks and capabilities
  • The new product development, industry players’ concentration on research and development activities, and developing cost effective products for a differential market are the major strategic plans adopted by the industry players
Browse more reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/emerging-and-next-generation-technologies

Grand View Research has segmented the PR tools market on the basis of industry, application, deployment, solution, and region:
 
PR Tools Industry Outlook (Revenue, USD Million; 2014 - 2024)
·         BFSI
·         Consumer Goods and Retail
·         Government and Public Sector
·         Healthcare
·         IT & Telecom
·         Media & Entertainment
PR Tools Application Outlook (Revenue, USD Million; 2014 - 2024)
·         Online
·         Content Marketing
PR Tools Solution Outlook (Revenue, USD Million; 2014 - 2024)
·         Publishing Tools
·         Social Media Monitoring & Management
·         Content Creation and Distribution
·         Data Aggregation, Monitoring, and Analysis
·         Relationship Management
PR Tools Deployment Outlook (Revenue, USD Million; 2014 - 2024)
·         Hosted
·         On-premise
PR Tools Regional Outlook (Revenue, USD Million; 2014 - 2024)
·         North America
·         Europe
·         Asia Pacific
·         South America
·         Middle East & Africa

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.